To stay informed about future updates, subscribe to Google Search News YouTube series or follow Google on Twitter. Google continuously improves how it evaluates content and updates its algorithm accordingly through core updates and other smaller updates might change how some pages have their performance in Google Search results. You may also use technical SEO tools for your technical issues these include:
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A point to be noted is that the issues can be site-wide level (for example, your site is down) or page-wide level (for example, a misplaced noindex tag, which would be dependant on Google crawling the page, indicating that there would be a slower drop in traffic).įor solutions to common technical SEO issues read: 15 Common Technical SEO Issues and How to Fix Them There can be several errors that can prevent Google from crawling, indexing, or providing your pages to users for example availability of the server, fetching of robots.txt, page not found, etc. You may also read troubleshooting actions for site moves here:
Making significant changes to the features of a website that may affect its online visibility and have an impact on SEO is known as Site migration. If this may be the case, you’ll have to cancel or deal with the removal of the request to appear in search again. See if anyone has filed a successful URL removal request on your website.
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If you have a manual action or security issue, fix them. Security issues: If your website is affected by some sort of a security threat, Google may alert users before they access your site with warning pages, which may be a reason for the decrease in Search traffic. You may Check the Manual Actions report here. Manual Actions: If your site does not go along with Google’s guidelines, a few of your pages or the whole site may be deducted from Google Search results through a Manual Action. You may be subjected to manual action or security issues. Make sure that your site is still in Google Search: If it is a page, search for the exact page URL in Google - If you find out that your page or site is missing from Google, here’s how to know why it may have happened. Your site is missing, removed, or affected by a manual action If you have posted a page on your site without telling Google about it, it might take Google even longer to find the desired/particular page, so in that case, you must request a crawl. If you’ve submitted a sitemap or requested a URL crawl already then be patient with it. It is expected by many people that Google indexes or re-indexes a page instantly but it may take a week or even more for Google to recrawl the expected site or page. You may have posted a page, or fixed it and then requested a (re)crawl recently, but on the other hand, Google has yet to crawl it. Google hasn’t crawled (or recrawled) your site yet Your property definition doesn’t match your site URLĭo the Search Console property definition and your site URL match? If your site is and your Search Console property is defined as http s:// then Mixing up http and https is probably the mistake here and the reason for “missing” search traffic your traffic might not have dropped, you might just be looking at the wrong Search Console property. Now I will describe the reasons that I mentioned before that can affect your drop in Google ranking alongside their solutions. Your property definition doesn’t match your site URL, Google hasn’t crawled (or recrawled) your site yet, your site is missing, removed, or affected by a manual action, you recently moved your site, technical issues, algorithmic changes, search interest disruption, Google SERP update, Website hacked, Competitors making moves, Lost backlinks, SEM traffic cannibalization, Mobile-first indexing. Now there can be many reasons for the drop in traffic, such as: Once you grasp a better understanding of the traffic sources, try to figure out which traffic source is losing traffic or has caused a drop in traffic. The normal sources are organic search, paid search(also referred to as PPC), social media, referrals, or direct traffic. Understand which source has tanked and affected the drop in traffic.
A news site has a different type of traffic compared to that of an affiliate site, an E-commerce website has different sources of traffic compared to that of a food website. Every now and then there is someone saying that the “Website ranking has dropped!” So are you facing a similar situation? In this article, let me explain the reasons why you may be facing a similar situation.įirst things first, try and understand the traffic drop.
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